Monday, November 21, 2011

GOOGLE HANG OUT FAIL Elle and Blair Fowler elleandblir.com Lance Bass, Sarah Hyland, Audrina,



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GOOGLE HANG OUT FAIL Elle and Blair Fowler elleandblir.com Lance Bass, Sarah Hyland, Audrina, Estelle, Mario, Josh!

elle and blair fowler were having a google hangout... heres how it went. LIKE HOW THEY TEXT MORE TAHN THEY CARE ABOUT THEIR SUBBIES WHO JOINED ON GOOGLE HANGOUT?

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"elle and blair fowler" "elle and blair" "elleandblair.com" "www.elleandblair.com" "google hang out" "elle and blair ama" "blair amas" "elle and blair at the amas" "ama pre show" "elle and blir fowler" "juicystar07" "allthatglitters21" "sarah hyland" "estelle" "mario" "whatthebuck" "ama pre show fail" "elle and blair americain music awards" "elle fowler" "blair fowler"

ELLE AND BALIR FOWLER AMERICAIN MUSIC AWARDS AMAS





ELLE AND BALIR FOWLER AMERICAIN MUSIC AWARDS AMAS JUICYSTAR07 ALLTHATGLITTERS21

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Saturday, November 5, 2011

PROOF ELLE AND BLAIR FOWLER ARE WRITING A BOOK JUICYSTAR07 ALLTHATGLITTERS21



PROOF ELLE AND BLAIR FOWLER ARE WRITING A BOOK JUICYSTAR07 ALLTHATGLITTERS21 PROOF ELLE AND BLAIR ARE WRITING A BOOK.

WOULD YOU BUY OR READ THE BOOK? WHAT DO YOU SAY?

THEY WONT TELL US WE WILL TELL OURSELVES.

SHARE IT WITH A FRIEND.

A post I found. Do you agree? Elle and Blair Fowler

Post  green on 19th July 2010, 10:26 am
that post was not made by blair fowler. obvious because she said she just wanted to help girls with fashion and makeup. the new blair is trying to dissassociate herself from youtube and helping with makeup and fashion. shes transitioning out of that. elle even make fun of herself and blair for having youtube channels at the end of this interview. saying, "we thought we were so cool, having youtube channels." your litle subbies still think your cool, elle, for having youtube channels. dont nock where you came from. and btw, we also helped make you big. we all used to like watching you. we only started not liking you when you and blair changed.

SF GATE ON JUICYSTAR07 AND MACBARBIE07

High-profile haulers

The duo was recently profiled on "Good Morning America" and are represented by mml Inc., a public relations firm whose clients include Maybelline New York, Garnier, and L'Oreal Professionnel.
Juicystar07's YouTube channel boasts nearly 200 videos (including her own Taylor Swift hair tutorial) in which the amateur beauty expert broadcasts from her outpost in a pink-painted bedroom for up to 20 minutes. Since the channel's creation in 2008, it has received 23 million views.
"I've e-mailed her so many times. I've sent e-mails to multiple e-mail accounts, private messages on her YouTube channel - she just never responds," Joey Mack laments.
But in an interview with these queens of the haul blogosphere, the Fowler sisters revealed that they have seen the Boys' videos, and like them.
"We think they're really funny," Elle says. "I think parodies of anything are really funny. I think it's a subject that's very easily spoofed because it's kind of a goofy subject to begin with."
The girls even went so far as to say that if the HaulBlog Boys were to send them a friend request on YouTube, they'd accept.

Bethany Mota Macbarbir07 In The News

The high school sophomore from Los Banos, Calif., is a "hauler," a term for tech-savvy young fashionistas who show off their purchases, or hauls, in homemade videos that they post online.

Bethany started hauling about a year ago and now has more than 48,000 YouTube subscribers who tune in to watch her show off her favourite back-to-school outfits ("you don't want to wear heels and stuff, obviously"), big-volume mascara ("this is like my new obsession") and perfumes ("summer in a bottle right here!").
"You get to connect with girls around the world, and that's what reeled me in," says the doe-eyed, fresh-faced teen, who could pass for Kim Kardashian's younger sister. "YouTube videos, they're more personal and more real than a commercial on TV."
Hauling has become an Internet phenomenon over the last year or so, fuelled by a mix of exhibitionism and voyeurism. As the shop-and-tell trend has grown, so has the influence of haulers themselves, usually teen girls or young women. A successful video can garner hundreds of thousands of views and turn a hauler into a so-called beauty guru with a huge fan base.
Major retailers are watching, too. Several, including JCPenney and Marshalls, have begun reaching out to haulers, giving them free merchandise in the hopes that the girls will make haul videos in which they endorse the products. Others, such as Forever 21 and Urban Outfitters, are holding haul video contests and offering gift cards and other prizes for the best hauls.
"The bottom line is: it's marketing for less," said Eli Portnoy, a marketing expert and chief brand strategist of the Portnoy Group. "What better way to reach your customers than from what seems to be independent voices saying, 'I love these products and I love these stores'? Instead of you promoting your products, they're doing it for you."
Bethany is one of them. In June, JCPenney flew her and five other haulers from around the country to Texas and gave each girl gift cards worth $1,000 to shop the department store's back-to-school selection.
After the shopping spree, the girls were required to record their own haul videos, which JCPenney posted on its website and on Facebook and YouTube.
"It's the perfect marriage of two of Gen Y's favourite things: technology and shopping," said Mike Boylson, chief marketing officer at JCPenney. "Marketers have to realize that they're truly not in control. More and more, this idea of consumers as publishers is huge."
At the heart of the trend is the girls' bubbly charm, attractive looks and somewhat ditzy personalities.
"It's real girls that like fashion, rather than experts telling people what to wear," said Audrey Kitching, a fashion writer and model from Hollywood who was one of the haulers chosen by JCPenney. "It's more organic and not somebody who's getting paid to say 'wear this' or 'wear that.'"
In a recent haul video about nail polish, Bethany begins with: "Hey, guys! So, first off, please excuse the hair. It's, like, really crazy." And in her seven-minute, 33-second video about her JCPenney haul, she uses the word "cute" 27 times -- as in: "I also got this really cute blue T-shirt and it has some studded rhinestones on the shoulders. I think that's so, so cute!"
As often as three times a week, Bethany sets up a video camera from her Paris-themed bedroom and records herself showing off her latest purchases. It takes about a day to film and edit a video, which she posts on YouTube under the user name Macbarbie07.
Her most-watched haul -- on spring and summer fashions -- has attracted more than 96,000 views.
To protect her safety, Bethany's parents monitor her YouTube channel and comments, watch her videos and forbid her from giving out personal information online. Other than that, they said they don't mind their daughter posing in flirty outfits for virtual strangers.
"There's never closed doors or anything like that," said her mother, Tammy Mota. "I've never been concerned. I know how careful she is, and if anything suspicious comes, or someone tries to talk to her, she'll never do it."
Critics have decried the haul sensation as an indulgent display of excess by spoiled teenagers bragging about their latest splurges. Others say that in haul videos, teens do what they've always done -- express themselves and share shopping finds with their girlfriends-- but on a global scale.
Hauling is one of the fastest-growing categories on YouTube, with more than 200,000 videos, said Anna Richardson, a spokeswoman for the website. And making videos can be lucrative: Haulers and other users who join YouTube's "partner" program can get a cut of the profits from ads that run with their videos.
Hauling is, in fact, big business. Two of the most famous haulers are Elle and Blair Fowler, sisters from Tennessee who have leveraged their celebrity status on YouTube into growing empires. The girls have been featured in Seventeen and Marie Claire magazines, appeared on Good Morning America and hired an agent and a publicist to help field the many requests for interviews, product reviews and appearances they receive.
That has made them among the most sought-after haulers by big-name companies. Elle, 22, and Blair, 17, were recently featured in back-to-school campaigns for Marshalls and Sears, are creating a makeup collection for Los Angeles-based Nyx Cosmetics and are teaming with Forever 21 to host a haul video contest on the cheap chic retailer's website this month.

-- Los Angeles Times
Republished from the Winnipeg Free Press print edition August 28, 2010 F1

American shopping video craze takes Scotland by storm

   

TEENAGE shopaholics have sparked a revolution in the fashion world... by posting web videos showing off their High Street bargains.
Young "haulers" are uploading clips of themselves showing offclothes they have just bought and the massive internet craze has already spread from the US to Scotland.
The girls model their buys on YouTube for friends and fashion-conscious fans.
Major retailers are also watching and have started contacting the girls, giving them free merchandise in the hope they will make tapes endorsing their products.
YouTube revealed "hauling" can also prove a money-spinner for successful girls.
A spokeswoman said: "It is one of the fastest-growing categories on YouTube with more than 200,000 videos.
"We are seeing people share their latest cosmetic buys - and even their groceries - with the world. It's clear marketing and PR experts are cashing in."
Making videos can also be lucrative. Haulers and other users who join YouTube's partner programme can get a cut of the profits from ads that run with their videos.
Two of the most famous haulers are Elle and Blair Fowler, sisters from Tennessee, who have turned their celebrity YouTube status into a successful career.
The girls have featured in magazines, including Marie Claire, appeared on TV and recently hired an agent and publicist.
Elle, 22, and Blair, 17, were also recruited to star in back-to-school campaigns for two huge American companies and are creating a signature make-up collection.
Now the internet phenomenon is crossing the Atlantic and looks set to become a smash among the clothes conscious here.
One of the first to jump on the bandwagon is 17-year-old Mel Burt, from Kinross, Perthshire, who started hauling about six months ago.
She already boasts hundreds of dedicated followers to her Human Wreckage Channel who hang on every tip and suggestion. As often as once a week, Mel sets up a video camera in her bedroom and records herself and her purchases.
She has chatted about music festival essentials, best fake tan and foundation.
Her most recent was a four-minute clip discussing a "haul" from high street chain Jane Norman.
Mel revealed: "They are having a sale so my mum and I decided to take full advantage. We only bought two things from the sale and the rest were full price."
She goes on to show offitems including a £9 white batwing jumper and £27 denim cut-offshorts.
Mel said: "There is the occasional time here in Scotland when it does get hot and you realise all you have are clothes for winter as it is normally freezing here."
Mel goes on to show offa red halter-neck top and jewellery bargains.
Haulers normally talk about bargains, discounts, colour and style. Most clips are around 10 minutes but some can last from just a few seconds up to 20 minutes.
There are more than 110,000 haul videos on YouTube, with 60 having received more than 100,000 views.
Schoolgirl Bethany Mota boasts one of the most watched channels in the US after starting hauling about a year ago.
The 14-year-old, f rom Los Banos, California, now has more than 48,000 followers who hang on her every word.
As often as three times a week, she sets up a video camera from her Paris-themed bedroom and records herself.
It takes about a day to film and edit the footage, which is then uploaded under the user name Macbarbie07.
Her most-watched haul - on spring and summer fashions - has attracted almost 100,000 views. Bethany said: "You get to connect with girls around the world and that's what reeled me in. YouTube videos are more personal and more real than a TV commercial."
A successful haul video can quickly amass hundreds of thousands of views.
Earlier this year, one American hauler reviewed her new watch.
Within 24 hours, it sold out in every colour and the firm's website crashed.
Bethany is regularly lavished with gifts including cosmetics, make-up brushes and even a hairdryer.
Last month she and five other US haulers were f lown to Texas by major retailer JC Penney.
Each girl was given $1000 dollars to spend in the department store's back-to-school selection.
After the shopping spree, the girls recorded haul videos which were posted on the company website plus Facebook and YouTube. JC Penney chief marketing officer Mike Boylson said: "It's the perfect marriage of two of Generation Y's favourite things - technology and shopping.
"Marketers have to realise they're truly not in control. More and more, this idea of consumers as publishers is huge."
Other companies have cottoned on to the idea and now hold haul video contests, offering gift cards for the best.
Marketing expert Eli Portnoy revealed: "The bottom line is it's marketing for less.
"What better way to reach your customers than from what seems to be independent voices saying 'I love these products and I love these stores'?" To protect her safety, Bethany's parents monitor her channel and comments, watch her videos and forbid her from giving out any personal information online.
To watch Mel's haul videos, go to http://www.youtube.com/watch? v=lmd3U3ovfp.

Bethany Mota aka Macbarbie07 News Magazine Feature

LOS ANGELES -- When 14-year-old Bethany Mota gets back from the mall, she eagerly models her latest finds to friends and family.

And to tens of thousands more on YouTube.

The rising high school sophomore from Los Banos, California, is a “hauler,” a term for tech-savvy young fashionistas who show off their purchases, or hauls, in homemade videos that they post online.

Bethany started hauling about a year ago and now has more than 48,000 YouTube subscribers who tune in to watch her show off her favorite back-to-school outfits (“you don‘t want to wear heels and stuff, obviously”), big-volume mascara (“this is like my new obsession”) and perfumes (“summer in a bottle right here!”).

“You get to connect with girls around the world, and that’s what reeled me in,” said the doe-eyed, fresh-faced teen, who could pass for Kim Kardashian‘s younger sister. “YouTube videos, they’re more personal and more real than a commercial on TV.”

Hauling has become an Internet phenomenon over the last year or so, fueled by a mix of exhibitionism and voyeurism. As the shop-and-tell trend has grown, so has the influence of haulers themselves, usually teen girls or young women. A successful video can garner hundreds of thousands of views and turn a hauler into a so-called beauty guru with a huge fan base.

Major retailers are watching, too. Several, including JCPenney and Marshalls, have begun reaching out to haulers, giving them free merchandise in the hopes that the girls will make haul videos in which they endorse the products. Others, such as Forever 21 and Urban Outfitters, are holding haul video contests and offering gift cards and other prizes for the best hauls.

“The bottom line is: It‘s marketing for less,” said Eli Portnoy, a marketing expert and chief brand strategist of the Portnoy Group. “What better way to reach your customers than from what seems to be independent voices saying ’I love these products and I love these stores‘? Instead of you promoting your products, they’re doing it for you.”

Bethany is one of them. In June, JCPenney flew her and five other haulers from around the country to Texas and gave each girl gift cards worth $1,000 to shop the department store‘s back-to-school selection.

After the shopping spree, the girls were required to record their own haul videos, which JCPenney posted on its website and on Facebook and YouTube.

“It’s the perfect marriage of two of Gen Y‘s favorite things: technology and shopping,” said Mike Boylson, chief marketing officer at JCPenney. “Marketers have to realize that they’re truly not in control. More and more, this idea of consumers as publishers is huge.”

At the heart of the trend is the girls‘ bubbly charm, attractive looks and somewhat ditzy personalities.

“It’s real girls that like fashion, rather than experts telling people what to wear,” said Audrey Kitching, a fashion writer and model from Hollywood who was one of the haulers chosen by JCPenney. “It‘s more organic and not somebody who’s getting paid to say ‘wear this’ or ‘wear that.’”

As often as three times a week, Bethany sets up a video camera from her Paris-themed bedroom and records herself showing off her latest purchases. It takes about a day to film and edit a video, which she posts on YouTube under the user name Macbarbie07.

Her most-watched haul -- on spring and summer fashions -- has attracted more than 96,000 views.

To protect her safety, Bethany‘s parents monitor her YouTube channel and comments, watch her videos and forbid her from giving out personal information online. Other than that, they said they don’t mind their daughter posing in flirty outfits for virtual strangers.

“There‘s never closed doors or anything like that,” said her mother, Tammy Mota. “I’ve never been concerned. I know how careful she is, and if anything suspicious comes, or someone tries to talk to her, she‘ll never do it.”

Critics have decried the haul sensation as an indulgent display of excess by spoiled teenagers bragging about their latest splurges. Others say that in haul videos, teens do what they’ve always done -- express themselves and share shopping finds with their girlfriends _ but on a global scale.

Hauling is one of the fastest-growing categories on YouTube, with more than 200,000 videos, said Anna Richardson, a spokeswoman for the website. And making videos can be lucrative: Haulers and other users who join YouTube‘s “partner” program can get a cut of the profits from ads that run with their videos.

Hauling is, in fact, big business. Two of the most famous haulers are Elle and Blair Fowler, sisters from Tennessee who have leveraged their celebrity status on YouTube into growing empires. The girls have been featured in Seventeen and Marie Claire magazines, appeared on “Good Morning America” and hired an agent and a publicist to help field the many requests for interviews, product reviews and appearances they receive.

That has made them among the most sought-after haulers by big-name companies. Elle, 22, and Blair, 17, were recently featured in back-to-school campaigns for Marshalls and Sears, are creating a makeup collection for Los Angeles-based Nyx Cosmetics and are teaming with Forever 21 to host a haul video contest on the cheap chic retailer’s website this month.

But as retailers increasingly get involved with haulers, especially as they lavish free swag and even compensation for videos, the line between a third-party review and paid advertising is becoming blurred. Some industry experts have warned that viewers could become disillusioned with haulers if they come across as shills for big-name corporations.

Bethany, for instance, has received free Rimmel cosmetics and Sigma makeup brushes, plus a blow dryer from beauty website Folica.com. Some of the companies gave her extra products to give away to her viewers.

She admitted that about 90 percent of her reviews are positive, but said that the vast majority of her videos are based on items she purchased on her own and that she has never accepted money from a retailer for making a video. When she does receive freebies, she discloses them under Federal Trade Commission rules.

“I don’t say yes to every company because I don‘t want to recommend a product to my viewers if I don’t believe in it,” she said. “I don‘t want to lie to my subscribers, so I’m really honest about my reviews and stuff.”


By Andrea Chang

Los Angeles Times

(MCT)



ARTICLE HERE: http://www.koreaherald.com/entertainment/Detail.jsp?newsMLId=20100805000622