Saturday, December 17, 2011
ELLE AND BLAIR FOWLER'S PUBLICIST
"ELLE FOWLER" "BLAIR FOWLER" "JUICYSTAR07""ALLTHATGLITTERS21" "PUBLICIST" "AGENT" "WHO IS" "ELLEADNBLAIR""MERRITT LOUGHRAN" "MML PR"
TWEET, FACEBOOK, AND SHARE THE TRUTH
Monday, November 21, 2011
GOOGLE HANG OUT FAIL Elle and Blair Fowler elleandblir.com Lance Bass, Sarah Hyland, Audrina,
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GOOGLE HANG OUT FAIL Elle and Blair Fowler elleandblir.com Lance Bass, Sarah Hyland, Audrina, Estelle, Mario, Josh!
elle and blair fowler were having a google hangout... heres how it went. LIKE HOW THEY TEXT MORE TAHN THEY CARE ABOUT THEIR SUBBIES WHO JOINED ON GOOGLE HANGOUT?
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"elle and blair fowler" "elle and blair" "elleandblair.com" "www.elleandblair.com" "google hang out" "elle and blair ama" "blair amas" "elle and blair at the amas" "ama pre show" "elle and blir fowler" "juicystar07" "allthatglitters21" "sarah hyland" "estelle" "mario" "whatthebuck" "ama pre show fail" "elle and blair americain music awards" "elle fowler" "blair fowler"
ELLE AND BALIR FOWLER AMERICAIN MUSIC AWARDS AMAS
ELLE AND BALIR FOWLER AMERICAIN MUSIC AWARDS AMAS JUICYSTAR07 ALLTHATGLITTERS21
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Saturday, November 5, 2011
PROOF ELLE AND BLAIR FOWLER ARE WRITING A BOOK JUICYSTAR07 ALLTHATGLITTERS21
PROOF ELLE AND BLAIR FOWLER ARE WRITING A BOOK JUICYSTAR07 ALLTHATGLITTERS21 PROOF ELLE AND BLAIR ARE WRITING A BOOK.
WOULD YOU BUY OR READ THE BOOK? WHAT DO YOU SAY?
THEY WONT TELL US WE WILL TELL OURSELVES.
SHARE IT WITH A FRIEND.
green on 19th July 2010, 10:26 amSF GATE ON JUICYSTAR07 AND MACBARBIE07
High-profile haulers
The duo was recently profiled on "Good Morning America" and are represented by mml Inc., a public relations firm whose clients include Maybelline New York, Garnier, and L'Oreal Professionnel.
Juicystar07's YouTube channel boasts nearly 200 videos (including her own Taylor Swift hair tutorial) in which the amateur beauty expert broadcasts from her outpost in a pink-painted bedroom for up to 20 minutes. Since the channel's creation in 2008, it has received 23 million views.
"I've e-mailed her so many times. I've sent e-mails to multiple e-mail accounts, private messages on her YouTube channel - she just never responds," Joey Mack laments.
But in an interview with these queens of the haul blogosphere, the Fowler sisters revealed that they have seen the Boys' videos, and like them.
"We think they're really funny," Elle says. "I think parodies of anything are really funny. I think it's a subject that's very easily spoofed because it's kind of a goofy subject to begin with."
The girls even went so far as to say that if the HaulBlog Boys were to send them a friend request on YouTube, they'd accept.
Bethany Mota Macbarbir07 In The News
The high school sophomore from Los Banos, Calif., is a "hauler," a term for tech-savvy young fashionistas who show off their purchases, or hauls, in homemade videos that they post online.
Bethany started hauling about a year ago and now has more than 48,000 YouTube subscribers who tune in to watch her show off her favourite back-to-school outfits ("you don't want to wear heels and stuff, obviously"), big-volume mascara ("this is like my new obsession") and perfumes ("summer in a bottle right here!").
"You get to connect with girls around the world, and that's what reeled me in," says the doe-eyed, fresh-faced teen, who could pass for Kim Kardashian's younger sister. "YouTube videos, they're more personal and more real than a commercial on TV."
Hauling has become an Internet phenomenon over the last year or so, fuelled by a mix of exhibitionism and voyeurism. As the shop-and-tell trend has grown, so has the influence of haulers themselves, usually teen girls or young women. A successful video can garner hundreds of thousands of views and turn a hauler into a so-called beauty guru with a huge fan base.
Major retailers are watching, too. Several, including JCPenney and Marshalls, have begun reaching out to haulers, giving them free merchandise in the hopes that the girls will make haul videos in which they endorse the products. Others, such as Forever 21 and Urban Outfitters, are holding haul video contests and offering gift cards and other prizes for the best hauls.
"The bottom line is: it's marketing for less," said Eli Portnoy, a marketing expert and chief brand strategist of the Portnoy Group. "What better way to reach your customers than from what seems to be independent voices saying, 'I love these products and I love these stores'? Instead of you promoting your products, they're doing it for you."
Bethany is one of them. In June, JCPenney flew her and five other haulers from around the country to Texas and gave each girl gift cards worth $1,000 to shop the department store's back-to-school selection.
After the shopping spree, the girls were required to record their own haul videos, which JCPenney posted on its website and on Facebook and YouTube.
"It's the perfect marriage of two of Gen Y's favourite things: technology and shopping," said Mike Boylson, chief marketing officer at JCPenney. "Marketers have to realize that they're truly not in control. More and more, this idea of consumers as publishers is huge."
At the heart of the trend is the girls' bubbly charm, attractive looks and somewhat ditzy personalities.
"It's real girls that like fashion, rather than experts telling people what to wear," said Audrey Kitching, a fashion writer and model from Hollywood who was one of the haulers chosen by JCPenney. "It's more organic and not somebody who's getting paid to say 'wear this' or 'wear that.'"
In a recent haul video about nail polish, Bethany begins with: "Hey, guys! So, first off, please excuse the hair. It's, like, really crazy." And in her seven-minute, 33-second video about her JCPenney haul, she uses the word "cute" 27 times -- as in: "I also got this really cute blue T-shirt and it has some studded rhinestones on the shoulders. I think that's so, so cute!"
As often as three times a week, Bethany sets up a video camera from her Paris-themed bedroom and records herself showing off her latest purchases. It takes about a day to film and edit a video, which she posts on YouTube under the user name Macbarbie07.
Her most-watched haul -- on spring and summer fashions -- has attracted more than 96,000 views.
To protect her safety, Bethany's parents monitor her YouTube channel and comments, watch her videos and forbid her from giving out personal information online. Other than that, they said they don't mind their daughter posing in flirty outfits for virtual strangers.
"There's never closed doors or anything like that," said her mother, Tammy Mota. "I've never been concerned. I know how careful she is, and if anything suspicious comes, or someone tries to talk to her, she'll never do it."
Critics have decried the haul sensation as an indulgent display of excess by spoiled teenagers bragging about their latest splurges. Others say that in haul videos, teens do what they've always done -- express themselves and share shopping finds with their girlfriends-- but on a global scale.
Hauling is one of the fastest-growing categories on YouTube, with more than 200,000 videos, said Anna Richardson, a spokeswoman for the website. And making videos can be lucrative: Haulers and other users who join YouTube's "partner" program can get a cut of the profits from ads that run with their videos.
Hauling is, in fact, big business. Two of the most famous haulers are Elle and Blair Fowler, sisters from Tennessee who have leveraged their celebrity status on YouTube into growing empires. The girls have been featured in Seventeen and Marie Claire magazines, appeared on Good Morning America and hired an agent and a publicist to help field the many requests for interviews, product reviews and appearances they receive.
That has made them among the most sought-after haulers by big-name companies. Elle, 22, and Blair, 17, were recently featured in back-to-school campaigns for Marshalls and Sears, are creating a makeup collection for Los Angeles-based Nyx Cosmetics and are teaming with Forever 21 to host a haul video contest on the cheap chic retailer's website this month.
-- Los Angeles Times
Bethany started hauling about a year ago and now has more than 48,000 YouTube subscribers who tune in to watch her show off her favourite back-to-school outfits ("you don't want to wear heels and stuff, obviously"), big-volume mascara ("this is like my new obsession") and perfumes ("summer in a bottle right here!").
"You get to connect with girls around the world, and that's what reeled me in," says the doe-eyed, fresh-faced teen, who could pass for Kim Kardashian's younger sister. "YouTube videos, they're more personal and more real than a commercial on TV."
Hauling has become an Internet phenomenon over the last year or so, fuelled by a mix of exhibitionism and voyeurism. As the shop-and-tell trend has grown, so has the influence of haulers themselves, usually teen girls or young women. A successful video can garner hundreds of thousands of views and turn a hauler into a so-called beauty guru with a huge fan base.
Major retailers are watching, too. Several, including JCPenney and Marshalls, have begun reaching out to haulers, giving them free merchandise in the hopes that the girls will make haul videos in which they endorse the products. Others, such as Forever 21 and Urban Outfitters, are holding haul video contests and offering gift cards and other prizes for the best hauls.
"The bottom line is: it's marketing for less," said Eli Portnoy, a marketing expert and chief brand strategist of the Portnoy Group. "What better way to reach your customers than from what seems to be independent voices saying, 'I love these products and I love these stores'? Instead of you promoting your products, they're doing it for you."
Bethany is one of them. In June, JCPenney flew her and five other haulers from around the country to Texas and gave each girl gift cards worth $1,000 to shop the department store's back-to-school selection.
After the shopping spree, the girls were required to record their own haul videos, which JCPenney posted on its website and on Facebook and YouTube.
"It's the perfect marriage of two of Gen Y's favourite things: technology and shopping," said Mike Boylson, chief marketing officer at JCPenney. "Marketers have to realize that they're truly not in control. More and more, this idea of consumers as publishers is huge."
At the heart of the trend is the girls' bubbly charm, attractive looks and somewhat ditzy personalities.
"It's real girls that like fashion, rather than experts telling people what to wear," said Audrey Kitching, a fashion writer and model from Hollywood who was one of the haulers chosen by JCPenney. "It's more organic and not somebody who's getting paid to say 'wear this' or 'wear that.'"
In a recent haul video about nail polish, Bethany begins with: "Hey, guys! So, first off, please excuse the hair. It's, like, really crazy." And in her seven-minute, 33-second video about her JCPenney haul, she uses the word "cute" 27 times -- as in: "I also got this really cute blue T-shirt and it has some studded rhinestones on the shoulders. I think that's so, so cute!"
As often as three times a week, Bethany sets up a video camera from her Paris-themed bedroom and records herself showing off her latest purchases. It takes about a day to film and edit a video, which she posts on YouTube under the user name Macbarbie07.
Her most-watched haul -- on spring and summer fashions -- has attracted more than 96,000 views.
To protect her safety, Bethany's parents monitor her YouTube channel and comments, watch her videos and forbid her from giving out personal information online. Other than that, they said they don't mind their daughter posing in flirty outfits for virtual strangers.
"There's never closed doors or anything like that," said her mother, Tammy Mota. "I've never been concerned. I know how careful she is, and if anything suspicious comes, or someone tries to talk to her, she'll never do it."
Critics have decried the haul sensation as an indulgent display of excess by spoiled teenagers bragging about their latest splurges. Others say that in haul videos, teens do what they've always done -- express themselves and share shopping finds with their girlfriends-- but on a global scale.
Hauling is one of the fastest-growing categories on YouTube, with more than 200,000 videos, said Anna Richardson, a spokeswoman for the website. And making videos can be lucrative: Haulers and other users who join YouTube's "partner" program can get a cut of the profits from ads that run with their videos.
Hauling is, in fact, big business. Two of the most famous haulers are Elle and Blair Fowler, sisters from Tennessee who have leveraged their celebrity status on YouTube into growing empires. The girls have been featured in Seventeen and Marie Claire magazines, appeared on Good Morning America and hired an agent and a publicist to help field the many requests for interviews, product reviews and appearances they receive.
That has made them among the most sought-after haulers by big-name companies. Elle, 22, and Blair, 17, were recently featured in back-to-school campaigns for Marshalls and Sears, are creating a makeup collection for Los Angeles-based Nyx Cosmetics and are teaming with Forever 21 to host a haul video contest on the cheap chic retailer's website this month.
-- Los Angeles Times
Republished from the Winnipeg Free Press print edition August 28, 2010 F1
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